By: Joanna Ellis-Escobar – The importance of search engine rankings for modern businesses cannot be overstated. Surveys have shown that at least 80 percent of all consumers use information derived from search engines when making …
By: Joanna Ellis-Escobar – Taking the first steps toward optimizing your franchise’s website and integrating local SEO strategies into your promotional campaigns can be intimidated for novices to the online marketing field. But understanding the …
By Steve Seeberg – The Problem You spend tens of thousands of dollars on advertising, marketing, and SEO to drive traffic to your website, but those visitors are anonymous. Sure, you have communication …
By: Joanna Ellis-Escobar – Keeping an eye on emerging trends in the search engine optimization (SEO) marketing field can help your company maintain a solid position within your industry. Capturing the interest of consumers online …
By Joanna-Ellis-Escobar The Shocking Reality of How Fast Online Leads Become “Cold” The Harvard Business Review conducted a study several years ago of 1.25 million sales leads received by B2C and B2B companies …
by: Joanna Ellis-Escobar– The right leads can make or break your franchise business. Generating these leads, however, can be a challenging undertaking. A number of factors can influence your ability to acquire and develop leads …
By: Joanna Ellis-Escobar– Achieving a higher conversion rate on your franchise landing page can help you increase profitability while building connections with customers that can lead to repeat business for your company. But how …
