By: Joanna Ellis-Escobar–

Achieving a higher conversion rate on your franchise landing page can help you increase profitability while building connections with customers that can lead to repeat business for your company. But how do you achieve this?

Here are five key tips you can easily utilize to get those conversions and pursue the leads that matter most for your franchise.
TIP #1: Optimize Your Landing Pages
Internet users typically skim online content to determine if it contains the information they want. By creating a streamlined look for your landing pages that incorporates bullet points, images and titles, you can ensure that users who arrive at your site can quickly identify the most important benefits of your products and services. This can help you turn browsers into buyers in the Internet environment.
TIP #2: Understand Your Target Audience
A little market research can go a long way toward optimizing your landing pages and your entire online marketing campaign. Determining the most likely demographics, also known as Buyer Personas, for your product lines can help you reach these groups more effectively and allow you to target your language and your promotions to the consumers most likely to buy. This can save you valuable time, money and effort in reaching the right customers for your products and services.
TIP #3: Create a Compelling Call to Action
Craft a persuasive and well-constructed call to action (CTA) and ensure that it is clearly visible to landing page visitors. Your CTA is your opportunity to make your case directly to your target audience and to sell them on the benefits of your products and services. By making it easy for guests to access the information they seek, you can increase their level of satisfaction with your site and can make a positive impression on potential customers.
TIP #4: Establish a Rapport
One of the most effective ways to make a positive connection with potential customers is through the use of live chat services on your landing pages. By providing your audience with the opportunity to discuss their needs with a live person, you can enhance your company’s reputation for responsive service and can ensure that you receive the most complete information on potential clients in the market for your services and products. This can help you boost your conversion rate and increase revenues for your franchise.
TIP #5: Maintain a Through-Line
Your branding efforts should not stop on your stationery and official website. Your landing pages should also echo the colors, font choices and general style established in your other corporate presentations. By sticking to the same scheme in all your public communications, you can reinforce your brand name and reputation with your existing clientele and with new customers encountering your franchise for the first time.

Your landing pages are an essential element in your overall marketing campaign. At Chat 24/7 Live, we deliver managed live chat solutions that can jump-start your franchise landing pages and help you achieve higher conversion rates throughout your online presence.