By: Joanna Ellis-Escobar – Reaching your local audience more effectively can ensure the ongoing profitability of your franchise and position you for increased traffic and sales immediately, and well into the future. The right approach can make a real difference in the overall success of your business.
Here are 4 proven tips that can jump-start your local SEO strategy and increase loyalty among your most important customers.
Tip #1: Optimize Your Website
Including your location in your domain name and website keywords can narrow down choices for consumers and provide you with added visibility in your geographic area. You can achieve even better results by adding your contact information, including your physical address and local phone number, to each and every page of your website and by incorporating information about your community as part of your online marketing strategy.
Tip #2: Update Local Business Directories
Ensuring that the information available through online directories is current and up-to-date for your business can enhance your position in the local marketplace. Claiming your listings and providing accurate information regarding business hours, services and contact data can make it easier for your customers to locate your franchise business.
Tip #3: Participate in Social Media and Review Sites
Your franchise can also benefit from interacting with current and potential customers on review sites and social media outlets:
- Yelp is widely regarded as the go-to site for consumer reviews. By engaging in constructive discussion with reviewers and remedying any issues identified in these reviews, your franchise can improve its image as a responsive and caring company in the public arena.
- Facebook, Twitter and Google+ pages can provide a platform for your customers to present suggestions and offer feedback on your franchise’s services and products.
Incorporating images and other relevant information on these sites can give added visual appeal for visitors and may attract increased traffic to your brick-and-mortar locations.
Tip #4: Add a Personal Touch
Making a personal connection with potential clients and customers can help you build brand loyalty in your local community. Live chat services tailored to your geographic area and to your business model can help your company to make the right impression on visitors to your website. This can translate directly into increased sales and an improved reputation for your business in the competitive marketplace.
Chat 24/7 Live offers managed live chat services for franchises that can deliver real results for your business. By investing in these cost-effective marketing strategies, you can turn your website into an effective marketing machine that can capture the attention of potential customers while ensuring the most positive image of your company in your local area.
