By Steve Seeberg –

The Problem

You spend tens of thousands of dollars on advertising, marketing, and SEO to drive traffic to your website, but those visitors are anonymous. Sure, you have communication channels on your website (such as forms, email, and telephone numbers) that can capture visitors’ contact information, allowing them to be pre-qualified and turned into prospects, but are those channels very effective? The answer is… Not very. Analytics show that most visitors still leave your site without engaging. Why are you losing all of this potential business?

Consumer Behavior Has Changed

Consumers Want Immediate Answers and the Convenience of Texting

The growth of the internet has increased consumer choices and the availability of information, while the popularity of mobile devices has made texting the communication channel of choice. As a result, today’s consumers want a convenient way to get immediate answers to their questions or they will leave your site and go to your competition.

Traditional Communication Channels Don’t Meet This Need

For example, forms and emails do not provide immediate responses. With the telephone, consumers might get put on hold, the line might be busy, the call may not be answered, or they might have to leave a voicemail that takes forever to hear back on, if ever! Plus, calls can be inconvenient and don’t allow consumers to multitask while communicating.

Finally, if it’s after business hours, when over 50% of website visitors prefer to communicate, the consumer’s perception is that they’re going to get an answering machine or service, so they just don’t call at all.

The Answer? Live Chat

Communicate

• Live chat provides a real person, 24/7, who is immediately available to answer visitors’ questions, and

Capture

• Allows you to capture their contact information, as well as,

Convert

• Pre-qualify them with questions that you determine at the outset in your chat script,

• Teleconference them with your sales team instantly (which increases the chance of closing the sale), and

• Schedule appointments, which obligates them and your sales team, resulting in customers that don’t grow cold or go to your competitor.

Add Staff without the Overhead

• In effect, live chat is your added sales and customer service staff without the overhead, since you only pay for leads which you define at the outset.

Boost Customer Satisfaction and Likelihood of Repeat Business

• Plus, studies show that live chat boosts customer satisfaction by improving brand perception, improving the online experience, increasing the likelihood of purchase, the likelihood of return, and increasing trust.

Using the Communication Channel Preferred by Consumers

• And all of this engagement is done using texting, the communication channel preferred by consumers.

What to Expect

With Chat 24/7 Live you can expect several things once you’ve installed our live chat buttons on your website.

Transcripts of Chats

• First, you receive transcripts from each chat immediately after the chat completes, and

• You only pay for leads which you define.

• “Consumer Prospects”, those visitors that don’t meet all of your criteria for a lead, are free, in addition to,

• The invaluable feedback you’ll receive about your website, sales team performance and your service.

Teleconferencing Chat Visitors with Sales Team Members

• Another great feature is the optional ability to teleconference any consumers that have met all of your “lead” criteria with a member of your sales team,

• Giving you the potential for immediate conversions.

• You get to pick the days and hours when your sales reps are available, and

• We always call you from the same number so you can enter it in your phone and know that you are getting a call from Chat 24/7 Live.

• As soon as you’re connected, we’ll also forward you the transcript for the chat that occurred before the teleconference.

Scheduling Appointments

• Finally, another great optional feature is the ability to schedule appointments with chat visitors. We provide you with our scheduling app (which interfaces seamlessly with Google Calendar), or

• We can make appointments straight from your website if it offers that functionality.

• Once a chat visitor is identified as a lead, and if teleconferencing is not available, they will be asked if they want to schedule an appointment. If they say yes, we schedule the appointment which appears instantly on your calendar,

• Deterring prospects from going to your competition and leads from growing cold

Isn’t it time to start using the latest online communication technology to generate more new business, provide better customer service and build brand reputation encouraging repeat business. Check out Chat 24/7 Live now to find out how.