By: Joanna Ellis-Escobar —
Creating relevant and informative content can help your franchise reach potential customers more effectively. These articles and blog posts can establish your organization as an expert in your industry and can assist in building long-term relationships that prove valuable in increasing revenue streams, boosting profitability and enhancing your public visibility among those in the market for your products and services.
The right content, targeting the right audience, can increase traffic to your website and generate leads for your franchise operations. Want to know more? Here are five ways your franchise can use content marketing to jump-start your lead generation efforts.
#1. Building a Positive Reputation
Crafting and distributing quality content can allow you to establish additional points of connection with your readers. By providing relevant and interesting content for consumers, you can establish your franchise as an authoritative source for information on trends and topics within your field of expertise. Polished blog posts and articles that are free of spelling and grammatical errors can create a professional image and can enhance your reputation among consumers in the market for your franchise’s products and services.
#2. Steering the Conversation
By creating content relevant to your franchise, your industry and the larger marketplace, you can control the direction of the conversation regarding your company’s products and services. This can allow you to promote your franchise more effectively without spending exorbitant dollars on ineffective advertising or media campaigns. Instead, you can put the power of the Internet to work and generate leads while boosting traffic to your website, putting your best foot forward with your current and prospective clientele.
#3. Creating a Dialogue
Especially for blog posts and guest posts, providing accurate and actionable information can help you to begin a dialogue with former and current customers that can often result in greater consumer interest and engagement, allowing you to build long-term relationships that can significantly boost your profitability and increase your revenues over the long run. By taking the time to answer consumer questions and to engage in discussions with your readers, you can promote the public image of your franchise as a responsive and practical option in the competitive marketplace.
#4. Increasing Your SEO Power
When done properly, content creation strategies also allow your potential customers to find your franchise more quickly. By strategically using the right keywords the appropriate number of times and in the right places, and by delivering high quality content for your readers, you can achieve higher search engine rankings that directly translate into added traffic and increased visibility for your company. Added bonus? Google and other major search engines love to see you regularly adding relevant, useful content, and they will reward you for doing so with better search results.
#5. Integrating Live Chat for Landing and Home Pages
Including a link to a customized landing page or to your corporate website in your online content can increase visits and help you generate additional leads for your franchise business. Live chat services can also help you make the most effective use of this added traffic and visibility. By engaging consumers who have questions immediately, live chat assistants can turn anonymous site visitors into prospects for you and your sales team.
Content really is King. Using it to your advantage can achieve two major goals. You can successfully drive focused leads to your site, and you can begin to convert those leads. These five strategies can help you increase qualified lead generation and promote your company more effectively in the fast-paced and volatile franchise industry.
