by: Joanna Ellis-Escobar–

Attracting quality leads is only half the story in the field of franchise marketing. Capturing those leads and converting them into sales for your products and services is essential to maintain profitability in the modern business world. Finding the most effective ways to turn interested consumers into regular customers can enhance corporate visibility and increase revenue streams to ensure continued operating capital for your franchise enterprise.

Do you struggle with how to achieve this? Here are three proven techniques that can help your franchise both capture, then convert leads effectively.

Strategy #1: Pin Down Pain Points

In the marketing field, pain points are defined as the consumer problems for which your products and services are the recommended answer.

For example, a consumer with a headache might purchase aspirin. By presenting your particular brand of aspirin as a preferred remedy for the headache pain point, you can increase the likelihood that the consumer will choose your product over other available remedies.

By identifying your buyer personas’ pain points as they relate to your franchise and your lineup of products and services, your company can enhance its marketing efforts to reach customers more effectively, allowing you to improve your performance and position within your industry.

Strategy #2: Expand Your Horizons

Your franchise website is a valuable resource for potential customers. Branching out into other areas of Internet marketing, however, can provide you with increased avenues through which to capture quality leads:

• Social media websites are ideal for communicating directly with customers and creating long-term relationships that can generate added revenues for your company.
• Creating a franchise blog can allow you to provide more in-depth, useful information about your products, services and industry. Guest posting on other blogs can also establish your position as an authority in your industry, which will in turn drive more traffic to your website and increase visibility for your franchise.
• Associations and partnerships with other online companies can allow you to deliver links to your landing pages through these cooperative ventures.

By increasing the venues in which you market your franchise, you can develop new markets for your products and services to boost your overall customer base.

Strategy #3: Start a Dialogue

Real-time chat services offer consumers the chance to interact with your company at any time of the day or night. By incorporating these communication tools into your home page and landing pages, you can present your company in a positive light while capturing leads that might otherwise go unnoticed. Live chat representatives can put your best foot forward for potential customers even when your sales staff is not on duty.

The services provided by Chat 24/7 Live can help your company to capture leads more effectively. What sets us apart from other chat providers? Our cloud-based live chat services offer instant transmission of chat transcripts to ensure that your sales team can act quickly in response to these opportunities and ensure real-time communications for your potential customers to create a more positive image.