by: Joanna Ellis-Escobar —
Making the best use of new leads can save your sales staff time and effort. Targeting your lead capture efforts allows you to optimize the use of your available budget and manpower to increase sales and boost your bottom-line. Understanding the principles of targeted lead capture techniques can provide you with a competitive edge in the modern online marketplace. Here are four strategies that can help franchisees to generate and capture more leads for your online business.
#1: Create a Safe Place to Land
Landing pages are an ideal way to target particular demographics and groups. Targeted landing pages with live chat options can attract customers who are already in the frame of mind to purchase. By creating pages designed to appeal to your determined and appropriate target demographic, you can achieve improved conversion rates and added leads. Visitors who discover your webpage through organic search results have already self-selected as interested in your corporate model. By presenting them with valuable information upon their arrival, you will only increase the likelihood that they will fill out your web form or provide contact data to your live chat operator.
#2: Make First Contact
One of the best strategies for acquiring lead information from visitors to your website is through the use of live chat services that initiate contact with these potential clients in a friendly and interactive way. Live chat operators can essentially serve as round the clock receptionists for your online presence and can forward lead information instantly. Because these leads can be categorized according to landing page, sales staff can follow up on initial contacts with greater confidence and personalized information from which to work.
#3: Practice Social Media Outreach
Facebook, Twitter, LinkedIn and other social networking sites can be rich sources for targeted leads. Making friends and developing contacts in the social media world can allow you to reach your target audience more effectively and to identify underserved demographics and communities in the online world. This can give you a definite edge in the highly competitive franchise marketplace and can provide you with a fertile testing ground for new marketing campaigns and media releases.
#4: Refer a Friend
Referral programs are an effective way to generate targeted leads from visitors. These innovative marketing techniques actually put your existing client list to work in finding new customers for you. By offering a small discount, reward or premium item to clients who refer a friend, your company can often expand its customer base to a considerable degree while minimizing your initial marketing expenses.
At Chat 24/7 Live, we offer franchisees fast turnaround time for your leads and friendly, expert and courteous service for your potential customers. By getting all relevant lead information to you faster, we can help you achieve a higher conversion rate and increased profitability for your online endeavors. We specialize in delivering the right solutions for your lead capture needs.
