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By: Joanna Ellis-Escobar –

Keeping an eye on emerging trends in the search engine optimization (SEO) marketing field can help your company maintain a solid position within your industry. Capturing the interest of consumers online is critical to your ongoing success and profitability. Location-based strategies are becoming increasingly important in attracting new customers and retaining your existing client base. Here are three of the hottest trends in location-based SEO for franchises in 2016 and beyond.

TREND #1: Apps Will Take a Starring Role
Mobile applications are a part of everyday life for many consumers. Making sure your company appears on local search apps can be a good starting point for expanding your efforts within your community and your region. Depending on the size of your company, it may be worthwhile to invest in a dedicated app to increase visibility and take advantage of local traffic in your area. The right app can also remind your current customers of the services and products offered by your company. By tapping into the mobile app marketplace, you can achieve greater success and a higher degree of name recognition within your local community.

TREND #2: Mobile Wallets Will Boost Sales
The increasing popularity of mobile payment methods and wallets will have a real impact on local businesses in the next few years. Coupons and promotions that can be virtually “clipped” and stored on mobile devices, rather than requiring consumers to keep track of annoying cards to be scanned and paper coupons, offer an excellent incentive for consumers to choose your company over your competitors. Opting into the mobile wallet revolution can help you stand out in your local marketplace.

TREND #3: Search Engine Giants Will Battle for Consumer Attention
While Google is likely to continue its reign as the leading search engine for desktop and mobile users alike, other competitors are making concerted efforts to carve out their own piece of the consumer pie. Working toward high rankings and clear visibility with Apple Search and other leading search engines will be an important factor in your company’s visibility and profitability in the next few years.

Making a personal connection with your customers continues to be a key element in success for companies of all sizes. Live chat services that welcome guests to your website and provide general information about your company are an important part of your overall public relations campaign. Social media sites can also provide opportunities to connect with and engage your target audiences. These value-added features can significantly impact your visibility and reputation in the consumer marketplace and can secure your position as a force to be reckoned with in your industry.

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