By: Joanna Ellis-Escobar –
Taking the first steps toward optimizing your franchise’s website and integrating local SEO strategies into your promotional campaigns can be intimidated for novices to the online marketing field. But understanding the key components of success in local SEO can help you improve your position and become a thought leader in your industry. Here are the four Cs to remember when making local SEO a part of your online marketing strategy.
Consistency
Building brand recognition is critical to your success in both the local and the national marketplaces. Ensuring the greatest degree of consistency in your company logo, font choices and overall look and feel of your advertisements can provide you with increased visibility and improved name recognition among your most likely customers in the consumer marketplace. Maintaining a consistent brand approach can also help you present an image of your company as an established and reliable partner for businesses and consumers alike.
Correct Information
Periodically checking your company website to ensure that all information is correct and up-to-date can help you avoid losing customers due to incorrect data. Every so often, you should take a look at local search engines and directories so you can be sure your franchise is being presented accurately and fairly in these venues. By making sure that all information being circulated about your company is truthful, complete and accurate, you can take greater control over your company’s reputation in the online arena.
Content
Engaging and informative content can be the key to greater success in the online world. Positioning yourself and your company as an accepted expert in your field can significantly increase the amount of traffic to your website and can boost your online reputation for relevant and useful information. Now more than ever, Google looks for authority and rewards businesses that are consistently and creatively producing thoughtful, useful content. The right content solutions can keep your regular customers coming back for more, while attracting new visitors to your company’s online home.
Connections
Building relationships with your current customers while establishing new connections with potential clients can help your company reach new target demographics and expand its reach in the local marketplace. Live chat services can often provide a much-needed personal touch by greeting visitors and providing assistance in navigating and accessing features available on your website. By making the right moves to build relationships with current and existing customers, you can ensure the greatest degree of client retention and can boost your reputation for outstanding service in the online arena.
By considering these four Cs when creating and implementing your local SEO marketing strategy, you can reach your key demographics and increase online traffic to your website. Focusing on the local marketplace can also ensure the most effective use of available funds in marketing your company’s products and services.
